Our customer is the young, professional woman. She wants fashion that reflects her up–to–the–minute sense of style—fashion that gets compliments at work and turns heads. Fashion that lets her express herself. Fashion that fits.

The Limited is where good design meets refined individualism. We believe that great outfits start with great pants. And great pants start with great fits.

The Limited is an iconic fashion retailer that offers high-quality,
private-label apparel designed to help the modern woman succeed.

The Limited is well-known as the store concept that began mall-based specialty
retailing as we know it. Founded in 1963 by Les Wexner and based in Columbus,
Ohio, The Limited has served generations of women with a limited array of
trend-right American styles. The Limited served as the foundation brand for
Limited Brands Incorporated, the mega retail conglomerate which at one time or
another included brands such as Bath & Body Works, Victoria's Secret, Express,
Henri Bendel, New York & Company, Lane Bryant, Limited Too, and Abercrombie
& Fitch. In 2007, Limited Brands sold off controlling shares of The Limited to a
private investment group.

At The Limited, we believe that every woman deserves a quality fashion experience. That's why we have 200 mall locations throughout the U.S., where the young-hearted woman can find design-driven, trend-right fashion to suit her lifestyle demands—from workday to weekend.

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