Promotions and Mailings

How do I apply my coupon code online?
Simply add your selections to your shopping bag and scroll to the bottom of your shopping bag to find the promotional code box. Enter your code in the box and click APPLY. Your coupon will automatically be applied to your order. Please note that only one promotional code may be applied per order.

Can I use multiple coupons at one time?
Each coupon or promotion that we run is distinct in its offer. The majority of our coupons cannot be used in conjunction with other promotions, coupons, offers or events. Please see the disclaimer for further details.

My promotional code is not working. Why?
Promotional codes always contain qualifiers, including expiration dates. Not all promotional codes are valid online, and some may only be valid on regular price merchandise. Please verify you have entered the correct code, reached the required pre-tax merchandise total, have the correct number of items, or any of the other conditions that apply to the promotion. If the code is still not working, please call us at 1-877-LTD-1963 (1-877-583-1963).

How do I sign up to receive mailings from The Limited?
If you'd like to sign up to receive e-mails from The Limited, click here. To receive direct mail from The Limited, please call us at 1-877-LTD-1963 (1-877-583-1963) or e-mail us with your full name and address.

How do I stop receiving e-mails, direct mail, or coupons from The Limited?
You may contact us anytime to stop receiving The Limited mailings. Just call us at 1-800-756-4449 (1-877-583-1963) or e-mail with your request . You may also unsubscribe from our e-mail list at any time by clicking on the unsubscribe link at the bottom of each e-mail. Please note the typical removal process takes 6-8 weeks and you may receive additional contacts depending on where we are in our marketing cycle.

What are Virtual Dollars and how do they work?
Virtual Dollars are earned for purchases over $50 (pre-tax) during a determined earning period. One Virtual Dollar is awarded for each $50 (pre-tax) purchase. When you make purchases of $50 or more (pre-tax) during this earning period, the corresponding number of Virtual Dollars will be attached to your receipt or included in your online order. To redeem Virtual Dollars in-store, you will need to bring in both the Virtual Dollars and the receipt still attached. For online redemption instructions, please click here.

Do you offer a discount for students or teachers?
Yes! If you're a student or an educator, just show us your school I.D. to save 15% off every purchase you make at any The Limited store location. Visit our Store Locator to find a store near you. Please note that this offer is not valid online and cannot be combined with other coupons when redeemed in-store.