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The Limited Credit Card

Does The Limited have its own credit card?

Yes! Reward Your Fashion Sense® with The Limited Card. You may apply in-store or online. For more information about benefits and applying online, click here.

How can I pay my bill?

You can pay your bill in-store with cash or check, over the phone for a same-day payment fee, or online at

How do I manage my The Limited Card account online?

You can view your statement and pay your bill online at

How do I earn reward points?

As a The Limited Credit Card holder, you earn 1 point for every $1 you spend in-store and online. A $15 Reward coupon is earned for every 300 points accumulated on The Limited Classic Card®, or 250 points accumulated on The Limited Couture Card®.

During promotional periods, The Limited may offer double rewards points for credit card holders for a limited time, rewarding 2 points for every $1 spent.

I've earned 300 reward points; when will my Reward coupon arrive in the mail?

Reward coupons take between 2-3 billing cycles to process and will arrive in the mail separately from your billing statement. For additional information regarding your rewards, please contact The Limited Card at 1-800-888-3257 (TDD/TTY 1-800-695-1788).

How do I upgrade to Couture and what are the benefits?

When you spend $800 in one year using your The Limited Classic Card, you will be automatically upgraded to Couture. Within 1-2 billing cycles, a new The Limited Couture Card will be sent to you along with greater benefits. Our Couture cardholders enjoy free shipping online when using their Couture card and a $15 Reward coupon for every 250 points earned.